If there is one thing I am always game for, it’s gym apparel that gets me as fired up and ready to go as my music, my preworkout, and my goals of the day. Recently, yours truly ventured up to Conneticut to check out the Europa Expo, and while there I happened to discover a pretty amazing line of fitness apparel- geared for crossfitters, but suited to all walks of the fitness persuasion lifestyle. WODBlaster is an up and coming apparel brand, and I happen to think it is pretty amazing. Here, I speak with one of the founders, Jason- on what essentially makes the line tick. Read on for more!
1. Tell me more about WOD Blaster. What inspired you to come up with the line?
WODblaster started with one shirt design. The original shirt is a play off of the iconic “Andre the Giant Has a Posse” design by Shepard Fairey, who founded Obey clothing. Myself and a few of the members at my Crossfit gym thought it would be funny to replace Andre’s image and stats with our gym owner, Heath’s. I printed up a bunch of shirts to distribute within the gym and from there it just snowballed. People loved the shirts, and it made me realize that maybe there would be a market for some of the other ideas I had floating around in my head. Soon after “Heath the Giant”, I released a few other designs. People at the box started sharing photos of those shirts on social media outlets, such as Facebook and Instagram. Next thing I know, my inbox has emails from people around the world asking how they could order my shirts. In the beginning, all of the orders came in via email. After a series of emails, I then had to accept payments and get shipping info through Paypal. That became a pain in the @$$ really quickly. To streamline the whole process, WODblaster.org was set up with pictures of all of the shirts, as well as the ability to order online. Everything has been trial and error, but the bugs are all working themselves out as we see what works and what doesn’t. There are now three of us at WODblaster and my partners Aaron, Andrew, and myself are excited to take our brand to the next level.
2. Who are your clothes for?
WODblaster gear is for anyone. We’ve sold shirts to crossfitters, body builders, and athletes from numerous sporting backgrounds. Our stuff definitely appeals to people with active lifestyles.
3. How do you come up with the designs?
Our designs have all been born from pretty spontaneous ideas so far. Sometimes I’ll hear the hook from a song and think, “Haha! I know what we need to do next!” One day while coaching at the gym, Jay Zs song “99 Problems” came on the radio. I started remixing the lyrics and singing “I got 99 problems, being fit aint one”. After singing it a few times and realizing what I was doing, our 99 problems shirt was born. The same thing happened with our Rack City shirt. Squat racks are a common implement within a gym setting, so it only seemed natural to throw the words “Rack City” in the foreground of an image of a squat rack. Andrew comes up with a bunch of awesome shirts as well. He has a background in graphic design, and is the guy who brings our ideas to life. I’ll give him a sketch or tell him what’s floating around in my head. Then he does some computer magic, and poof, a new shirt is going off to print.
4. What’s next for the brand?
Right now, we’re just trying to get the WODblaster name out there. Aside from our normal sales and some advertising on social media, we’ve sent shirts to a bunch of different gyms in a sort of guerrilla marketing attempt. We really believe that we have a great product to offer. Obviously the designs aren’t for everyone, but until people see them, they won’t know. We all have other full-time jobs, so WODblaster is a fun side project for Andrew (graphic designer), Aaron (executive) and myself (firefighter). We’re passionate about what we do, and want to share our gear with people who feel the same. It was an amazing feeling the first time I saw someone who I’d never met randomly wearing one of my shirts at a Crossfit competition. I hope to someday see our stuff in gyms and on people everywhere.
Look Good, Feel Good, WOD Good.
If there is one thing I can attest to, it’s that WODBlaster kicks some serious butt! Get your gear online, at WODBlaster.org