This just in, Lacoste lovers: LACOSTE L!VE chooses Montreal for its Fall-Winter 2012-13 season to reveal the latest series of Lacoste L!VE Unconventional Talents. With a number of different influences, an extreme climate and a melting pot population, Montreal is a constant source of inspiration for artists.
Montrealers, multidisciplinary creative artist Julien Vallée and the band Cosmetics are at the heart of this new campaign. Julien Vallée hijacks objects and materials to give them different meanings and tell new stories, just as LACOSTE L!VE does with its collections. The music created by Nic and Aja from Cosmetics reflects what Montreal is like in the middle of winter: a frozen electro sound with human emotions.
Log onto Lacostelive.com for exclusive contents on these LACOSTE L!VE talents. A series of digital videos featured online allow you to get up close and personal with Julien Vallée and Cosmetics and discover Montreal and all of its creative facets.
Portrait Julien Vallée :
Œuvre Julien Vallée :
Portrait Cosmetics :
Continue through Lacostelive.com and scroll through the full FW12-13 collection and the LACOSTE L!VE City Guide of Montreal by Montreal locals Marc from blog www.hellskitchen.fr and Sophie
from www.totalvelours.com, which you can also contribute to.