Most may recall my recent drugstore epiphany. You know, the one where I discovered a drugstore brand that I liked? Apparently that opened up a whole new world to me, and I am seeing the world with a set of thrift colored glasses. This time, my keen beauty eye has settled its gaze on L’Oréal Paris, and, more specifically the H.I.P (High Intensity Pigments) line.
Here are the Shocking Pigments, which perform the same way your standard issue loose pigments would. These sifter styled vials hold loose metallic powders that are brimming with shimmer, shine, and loads of opaque color. If I had to nitpick, my only gripe with these is the slight fallout upon application. The slightly chunky texture is a nuisance, though definitely not a deal-breaker. In the end, these pigments deliver exactly what they promise, high intensity pigmentation at a drugstore pricepoint.
Also worth mentioning, the H.I.P Metallic and Bright Shadow Duos pack one heck of a pigment punch too. Let’s take a closer look at a few of the selections there.
H.I.P is not your run of the mill L’Oréal Paris cosmetics line, oh no. Think of H.I.P as L’Oréal’s cooler, bolder, brighter sister. With a family of products that pack both pigment and staying power, it is no wonder this not-so reformed color junkie has fallen in love.
When it comes to drugstore brands that pack a hefty punch, L’Oréal H.I.P leads the pack. Look for it today, at a drugstore near you.
Popularity: 11% [?]


























