Urban Decay Pays Tribute to NYC — One Day Only Preview Sale! Limited edition 1,000 piece run! Sephora Exclusive!
Mark your calendars, make-up junkies! Rumor has it that Urban Decay hearts NYC, and Sephora’s got the scoop first! Get ready to camp out!
WHEN: Saturday, August 28th, from 1-9pm
WHERE: Sephora’s infamous Times Square locale (1500 Broadway, #304, New York, NY 10036)
WHAT: A one-day sneak-peek sales event offering only 1,000 pieces of the limited-edition Book of Shadows Vol. III will be available for purchase exclusively at this store, on a first come first served basis. Based on the demand for the last Book of Shadows (Alice in Wonderland), there is a limit of 3 per person. This coveted 16 shade palette doesn’t even launch on Urbandecay.com until after Labor Day, and will not be available in-store at Macy’s, Sephora, and Ulta, until October 1st! The palette is adorned with pop-ups of iconic NYC imagery including a taxi and the Empire state Building – and it even lights up to show the city skyline!
FREE:
- The first 200 die-hard Urban Decay fans in line will receive a limited-edition Urban Decay t-shirt with their consultation.
- Urban Decay’s International Make-Up Artist, Eric Jimenez, and his team of ‘A-List’ artists are offering makeovers as well as sharing tips and tricks created specifically for the NYC non-stop, glam-and-go lifestyle.
Popularity: 13% [?]
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