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    Mon, Aug 30 2010 | 4 Comments

    Urban Decay Book of Shadows III NYC Sephora Event

    By: Adina

    Urban Decay

    Fellow Urban Decay Junkies, I have a special treat (not quite) hidden in this event recap.

    Urban Decay Book of Shadows Volume III

    This past Saturday held an event with Urban Decay at Sephora Times Square, and it was a blast! You see, Urban Decay <3′s N.Y.C, and they want the world to know it.

    Urban Decay Book of Shadows Volume III

    Not only does the new (and very limited) Book of Shadows Volume III pay homage to this great city of mine, but it also became available early this past Saturday for 1000 very eager N.Y.C fanatics. The palette officially goes on sale early October.

    Eric Jimenez

    Eric Jimenez, Urban Decay’s International Makeup Artist, was on-hand providing consultations, and pumping up the crowd. He was also sweet enough to let me interview him.

    Eric Jimenez and Krasey Beauty

    Trust me when I say that Eric not only rocks as an artist, but also as a person. Funny, charming, and super sweet, Mr Jimenez has got it going on. Here is what he had to say!

    And here are some more shots from the event

    Urban Decay Launch

    Urban Decay Launch

    The line to get the palettes. Even dutiful boyfriends participated!

    Urban Decay Launch

    Urban Decay Launch

    Urban Decay Launch

    The crowds were buzzing

    Eric and Krasey

    Urban Decay Makeup

    Urban Decay Makeup

    With special thanks to both Urban Decay and Eric, this fanatic had an amazing time.

    Stay tuned for swatches, and a more in-depth look into the palette, coming soon.

    Popularity: 13% [?]

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    Tags: Events, NYC, Photos, Sephora, Urban Decay
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    About Adina

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    4 Comments

    • Emma
      August 30, 2010 | Permalink |

      Awesome complement to your YT vid on this event. What a great day it looks like you all had! I’m craving this palette more than ever! xoxo

    • applepark
      August 30, 2010 | Permalink |

      Great coverage on the event! I wish I was there!!! I can’t wait to get this palette online.

    • Adina
      August 31, 2010 | Permalink |

      Apple Park, thank you! You are going to LOVE this palette :)

    • Adina
      August 31, 2010 | Permalink |

      Emma, it was an amazing time. Can’t wait for you to see the palette in person :)

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